The Drum Awards for Online Media nominations 2021
This category is for sites in the B2B and B2C field. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.
Chosen by our Chair judge, Anna Doble, digital editor, World Service English BBC
The ZOE COVID Symptom Study: how an app built in a weekend shaped the UK’s response to COVID-19
This category is for B2C and B2B publishers and the jury will assess how the site delivers its overall strategy, serves its audiences and plays to the strengths of the online market place.
For this category judges will reward the team using, delivering and creating outstanding social content. Judges will assess the team’s social strategy and its contribution to the overall success of the business. Your entry should include; detailed explanations of the strategy and measurement statistics to demonstrate success. Entries should include examples of work.
How Insider's social team covered the most contentious election in recent history
Building the Stumble Chums: Scaling to Fall Guys Success
Al Jazeera Channel - Facebook Team
Al Jazeera English: Social Media Team of the year
RT Creative Lab
Sky News Social Media Team
The Economist on social media
This category is for national news sites. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.
National News Website of the Year, inews.co.uk
How LinkedIn News Helps the UK Navigate Change
Sky News: Clarity In An Uncertain World
Rewarding digital native advertising solutions or campaigns, which not only show great results but also show exciting innovation and stand out creativity.
Judges will asses how the campaign delivered results against it's set objectives.
Lego Duplo | Take 10 to Play
Keeping Volkswagen Commercial Vehicles moving in a pandemic
Holiday at Home, in partnership with the Hong Kong Tourism Board
Giving fans ‘The Full Monte’ with Toyota GAZOO Racing
Proper Tasty and Philadelphia
Podcasts are growing in popularity and mainstream media is continually adopting the medium as a way of expanding on its content to reach a whole new audience. But which podcast has been the brightest beacon within this emerging medium over the last 12 months?
The jury will be seeking to award exactly that. Judges will assess the podcast based on audience, influence and engaging content.
Will Trump Win?
“Brought to you by…” tells the stories behind the world’s most notable brands and examines how they’ve shaped us
Sweat, Snot & Tears - Netmums Podcast
The Fourcast - a new podcast from Channel 4 News
For this category judges will reward the team using, delivering and creating outstanding video content. Judges will assess the team’s overall video strategy, storytelling and overall production and editing standards. Your entry should include; detailed explanations of the strategy and measurement statistics to demonstrate success. Entries should include examples of work.
The Telegraph video team
Capturing creative curiosity with 5-Minute Crafts
Sky News Video Team
Channel 4 News digital
Al Jazeera Close Up
South China Morning Post Video Team
Unheard voices; untold stories
carwow: Growing The Most Globally Viewed Car Channel On YouTube
This category recognises excellence in digital media sales and rewards the team that can prove their achievements in contributing to the overall success of the business. Your entry should include; figures to demonstrate commercial success, information on new business wins and details of any new products or services implemented by the team. Entries should include examples of work.
Team Ozone - delivering advertiser-first success
Another £2.5m reasons to win….!
Haymarket Automotive Studio: growing revenue, even in lockdown
POLITICO Europe Pro Sales Team
Successfully establishing carwow as a credible media partner
This category is for B2C and B2B branded content teams. Judges will assess how the team delivers its branded content, serves its audiences and harness the power of the web to deliver a strong and innovative proposition. Entries should include examples of work.
Morning Studio, from the South China Morning Post: Helping Advertisers Brand to the Next Century
B2C Branded Content Team of the Year - BDG Studios
BuzzFeed UK Content Team
Haymarket Automotive Studio: keeping car brands and buyers connected in lockdown
Imagine, Immediate Media Co.
RT Creative Lab
For this category, judges will be looking for simple, logical layout that has been driven by innovation and creativity. The successful websites should be engaging, exciting and easy to use.
The Calvert Journal
101 East - My Son, The Stranger
This category will look at rewarding local or regional sites. Judges will look at the target audience and assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.
The Calvert Journal
Here the entry should demonstrate evidence of outstanding teamwork and journalistic skills in the B2B and B2C sectors which has helped achieve specific results. Entries should include examples of work.
The BBC.com feature sites: How mission, creativity and strategy drove the team's best year ever
CGTN Europe digital
Editorial Team of the Year
PinkNews Editorial Team
Ruptly Verification Unit – fighting the fakes
Tyla Editorial Team
This category is for sites in the sports sector. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.
The home of biggest sport news stories, in-depth women's sport coverage and lockdown campaigns
What was the most effective online campaign run by an editorial team last year? The jury will be looking to find the campaign that achieved the greatest success in attaining its goals. Campaigning or investigative journalism is an example of what can be entered here.
Mixmag Blackout Week
Five days about the future
Confronting Racism: Britain’s Big Race Divide
Editorial Campaign of the Year
Good Morning Britain's 1 Million Minutes Campaign
How America built the racial wealth gap
Russia Z | The Calvert Journal
This category is for an individual who is creating innovative, effective and creative content. Entries should include examples of work.
All Hail the Lockdown
Fly On The Wall
These entries should demonstrate how editorial innovation has been applied in a way that is creative and mouldbreaking.
Judges will asses the entry based on a demonstration of clear strategic thinking that can demonstrate how the activity delivered results for the business.
Black Voices In Conversation
#VictoryPages: Social Media History
Know Their Names
The Endless Letter on Instagram Stories
The Scotsman Sessions
Voice-First Formats team in BBC Sounds
Awarded to the best team in digital journalism. This category is supported by the British Journalism Review and will be judged by an independent panel put together by the BJR.
Channel 4 News digital
Outstanding Digital Team of the Year: Why the BBC Shared Data Unit should be chosen
AJ Contrast, Al Jazeera Digital
Sky News: Giving Clarity In An Uncertain World
This category is for B2B and B2C media brands.
The jury will assess how the brand is performing across all channels such as website, app, social, live events, video, print, etc
Twisted: Unserious Food Tastes Seriously Good
Start Here with Al Jazeera
Judges will be looking for evidence of how a presence across different social media platforms was used to enhance a one off initiative or campaign.
The judges will review the entry based on innovation, creativity, clear strategy and tangible results.
The Sun's Jabs Army, supporting Britain's vaccination drive
The Economist's US elections coverage
2020 US ELECTIONS CAMPAIGN
Al Jazeera English on Facebook and Twitter
ESPN & Vodafone: The British & Irish Lions
From Beta Hype to Pop Culture: How Social Media Elevated Fall Guys
The Alps: Timeless and Changing
What was the most effective launch or re-launch of a website over the last year? The jury will be looking to find the site that achieved the greatest success in attaining its goals.
Re-launch of the year
The Fourcast - a new podcast from Channel 4 News
These entries should demonstrate how technology has been applied in a way that is creative and mould-breaking. Judges will assess the entry based on innovation or a creative use of technology.
There should be a demonstration of clear strategic thinking and tangible results.
Lessons of Auschwitz: VR tribute by school students
#DeterringDemocracy: The Trump data leak
Connatix - Video Insights Engine
How Cavai Bubble® breaks the advertising mould by offering genuinely personalised interaction with consumers via safe and familiar functionality
The Failed Deals of the Century
This category recognise and reward creative use of crowd sourcing or citizen journalism.
The judges will be looking for a creative deployment of citizen journalism to communicate an idea or news story.
'They pointed their guns at us and started shooting' - How a bloody night of bullets and brutality quashed a young protest movement in Nigeria
Intimacy of Subtext Draws Editorial Participation from Readers
How LinkedIn News Gets Members Talking
redfish global protest coverage
So who pays for all this journalism? This category seeks to recognise that many websites are in the business of making money. Entries here may be an innovative directory, some form of knowledge bank, strategy for driving subscriptions or pay walls.
BRANDM4TCH:The First Cookie-less Data Matching Broadcaster Product
The entries in this category didn’t reach the standard the judges were looking for and so have not given any nominations.
What was the best story broken online last year – was it by your website? This category rewards the best online news story of 2019/2020 with the jury looking for the stand out news pieces from the last year.
Beirut Blast: CNN digital coverage
Beirut Explosion - Sky News, Wednesday August 5, 2020
This award will celebrate those who are embracing the developing trend of providing a service to assist brands and agencies reach new and specific audiences. Consumers are looking for more creative and engaging commercial campaigns and media owners are working hard to provide that.
4Studio & The Body Shop : Unseen Kingdoms
The Power of Pause - taking time to help those who need it
Evening Standard X Wilkinson Sword: A Stroke of Genius
LADbible Group X PlayStation: Play Day
This category is for special interest or niche sites that serve a tightly defined audience. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.
GGRecon - A New Way To Experience Esports
Middle East Eye
The Calvert Journal
This category is for news based journalism and the jury will assess how the site delivers its editorial mission, serves its audiences and plays to the strengths of the online market place.
Best Site for News-led Journalism
Al Jazeera English Online
This category is for individual journalists writing online content. Judges will be looking to award the journalist who has done most to increase the understanding of what are the key trends in this fast-moving market. Entries should include examples of work.
Exposing entrenched racism and discrimination at one of the world's most prestigious media giants
'The killing fields of Tarhuna' / Daniel Hilton / Middle East Eye
In this entry you should demonstrate evidence of outstanding leadership and journalistic skills which has helped achieve specific results.
Zach Tracer led healthcare business coverage through an incredibly demanding period, putting readers inside hospitals, labs, and meeting rooms as the industry has responded in record time to the pandemic.
Al Jazeera Close Up- Andrew James Phillips
Ben Goggin is a bold and fearless editor who pushed his reporters to go after major stories and reveal the truth behind what we all watch and read on our smartphones
Fiona Sinclair Scott
This category will seek to assess a websites opinion and editorial sections. Award may go to a specific blog as well as the overall blogging content of a site. Judges will be looking for outstanding analysis, insights as well as wit.
The Egypt they detest
#Write52 and #Write26
Al Jazeera English Opinions Team
Best Commentary/Blogging - inews.co.uk
This category aims to recognise an online campaign or investigation that has served to highlight a significant issue affecting those who visit the site and has made a tangible difference to them. Entries should include links showing how the story evolved.
Investigation revealing superstar DJ Erick Morillo's 28-year history of sexual abuse and harassment
101 East - The $5 Forests
The Epidemic with Anton Krasovsky
How a consulate in Lebanon became feared by the women it was meant to help
Lobbying against clean air
Massacre in the mountains: How a religious festival turned into a killing spree
The King, the crop top, and the poodle
This category will recognise and reward creative and innovative thinking / swift action, where a business can demonstrate a change in model / product to enhance experiences or in response to an external factor.