The Drum Awards for Online Media nominations 2021

7
Best Campaigning / Investigative Journalism

This category aims to recognise an online campaign or investigation that has served to highlight a significant issue affecting those who visit the site and has made a tangible difference to them. Entries should include links showing how the story evolved.

101 East - The $5 Forests

Company
Al Jazeera English, 101 East

How a consulate in Lebanon became feared by the women it was meant to help

Company
CNN

Investigation revealing superstar DJ Erick Morillo's 28-year history of sexual abuse and harassment

Company
Mixmag

Lobbying against clean air

Company
Desmog UK

Massacre in the mountains: How a religious festival turned into a killing spree

Company
CNN

The Epidemic with Anton Krasovsky

Company
RT

The King, the crop top, and the poodle

Company
Uncovered by Channel 4 News - on Facebook Watch
5
Best Commentary/Blogging

This category will seek to assess a websites opinion and editorial sections. Award may go to a specific blog as well as the overall blogging content of a site. Judges will be looking for outstanding analysis, insights as well as wit.

#Write52 and #Write26

Company
Katie Lingo Ltd

Al Jazeera English Opinions Team

Company
Al Jazeera English Opinions Team

Best Commentary/Blogging - inews.co.uk

Company
i

FactCheck

Company
Channel 4 News

The Egypt they detest

Company
Al Jazeera Digital
1
Best Commercial Innovation

So who pays for all this journalism? This category seeks to recognise that many websites are in the business of making money. Entries here may be an innovative directory, some form of knowledge bank, strategy for driving subscriptions or pay walls.

BRANDM4TCH:The First Cookie-less Data Matching Broadcaster Product

Company
4Sales
2
Best Designed Site

For this category, judges will be looking for simple, logical layout that has been driven by innovation and creativity. The successful websites should be engaging, exciting and easy to use.

101 East - My Son, The Stranger

Company
Al Jazeera English, 101 East

The Calvert Journal

Company
Calvert 22
3
Best Launch/Relaunch of the Year

What was the most effective launch or re-launch of a website over the last year? The jury will be looking to find the site that achieved the greatest success in attaining its goals.

Re-launch of the year

Company
BT Consumer

The Fourcast - a new podcast from Channel 4 News

Company
Channel 4 News

easyJet Traveller

Company
Ink Global
0
Best Lifestyle / Leisure News Site

The entries in this category didn’t reach the standard the judges were looking for and so have not given any nominations.

2
Best Local/Regional News Site

This category will look at rewarding local or regional sites. Judges will look at the target audience and assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

Belfast Live

Company
Reach

The Calvert Journal

Company
Calvert 22
6
Best Pivot Initiative

This category will recognise and reward creative and innovative thinking / swift action, where a business can demonstrate a change in model / product to enhance experiences or in response to an external factor.

CO— BY THE U.S. CHAMBER OF COMMERCE PROVIDES SMALL BUSINESS RESOURCES ON COVID-19

Company
U.S. Chamber of Commerce

Coronavirus: Fact vs. Fiction Newsletter

Company
CNN

Keeping Volkswagen Commercial Vehicles moving in a pandemic

Company
Haymarket Automotive Studio

Putting a Spotlight on Trusted Information

Company
LinkedIn

Start Here with Al Jazeera

Company
Al Jazeera English Online, AJ Digital

The ZOE COVID Symptom Study: how an app built in a weekend shaped the UK’s response to COVID-19

Company

ZOE/King's College London/First Create The Media

3
Best Site for News-led Journalism

This category is for news based journalism and the jury will assess how the site delivers its editorial mission, serves its audiences and plays to the strengths of the online market place.

Al Jazeera English Online

Company
Al Jazeera English Website

Best Site for News-led Journalism

Company
HuffPost UK

CNN International

Company
CNN
3
Best Sports News Site

This category is for sites in the sports sector. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

CNN Sport

Company
CNN

Goal

Company
Goal

The home of biggest sport news stories, in-depth women's sport coverage and lockdown campaigns

Company
Telegraph Sport
4
Best Use of Crowd Sourcing or Citizen Journalism

This category recognise and reward creative use of crowd sourcing or citizen journalism.

The judges will be looking for a creative deployment of citizen journalism to communicate an idea or news story.

'They pointed their guns at us and started shooting' - How a bloody night of bullets and brutality quashed a young protest movement in Nigeria

Company
CNN

How LinkedIn News Gets Members Talking

Company
LinkedIn

Intimacy of Subtext Draws Editorial Participation from Readers

Company
Subtext

redfish global protest coverage

Company
redfish
8
Best Use of Social Media

Judges will be looking for evidence of how a presence across different social media platforms was used to enhance a one off initiative or campaign.

The judges will review the entry based on innovation, creativity, clear strategy and tangible results.

2020 US ELECTIONS CAMPAIGN

Company
Al Jazeera Channel - Digital Newsroom

Al Jazeera English on Facebook and Twitter

Company
Al Jazeera English Facebook and Twitter teams

ESPN & Vodafone: The British & Irish Lions

Company
ESPN

From Beta Hype to Pop Culture: How Social Media Elevated Fall Guys

Company
Mediatonic

LBC Digital

Company
Global Media & Entertainment

The Alps: Timeless and Changing

Company
CGTN Europe

The Economist's US elections coverage

Company
The Economist's Social-Media Team

The Sun's Jabs Army, supporting Britain's vaccination drive

Company
The Sun social media team
4
Brand of the Year

This category is for B2B and B2C media brands.

The jury will assess how the brand is performing across all channels such as website, app, social, live events, video, print, etc

POLITICO Europe

Company
POLITICO Europe

PinkNews

Company
PinkNews

Start Here with Al Jazeera

Company
Al Jazeera English Online, Digital Division

Twisted: Unserious Food Tastes Seriously Good

Company
Twisted
8
Branded Content Team of the Year

This category is for B2C and B2B branded content teams. Judges will assess how the team delivers its branded content, serves its audiences and harness the power of the web to deliver a strong and innovative proposition. Entries should include examples of work.

4Studio

Company
Channel 4

B2C Branded Content Team of the Year - BDG Studios

Company
Bustle Digital Group - BDG Studios

BuzzFeed UK Content Team

Company
BuzzFeed UK

Haymarket Automotive Studio: keeping car brands and buyers connected in lockdown

Company
Haymarket Automotive Studio

Imagine, Immediate Media Co.

Company
Immediate Media Co.

Jungle Creations

Company
Jungle Creations

Morning Studio, from the South China Morning Post: Helping Advertisers Brand to the Next Century

Company
South China Morning Post

RT Creative Lab

Company
RT Creative Lab
3
Breaking News Story of the Year

What was the best story broken online last year – was it by your website? This category rewards the best online news story of 2019/2020 with the jury looking for the stand out news pieces from the last year.

Beirut Blast: CNN digital coverage

Company
CNN

Beirut Explosion

Company
Al Jazeera English Online

Beirut Explosion - Sky News, Wednesday August 5, 2020

Company
Sky News
4
Commercial Campaign of the Year

This award will celebrate those who are embracing the developing trend of providing a service to assist brands and agencies reach new and specific audiences. Consumers are looking for more creative and engaging commercial campaigns and media owners are working hard to provide that.

4Studio & The Body Shop : Unseen Kingdoms

Company
Channel 4

Evening Standard X Wilkinson Sword: A Stroke of Genius

Company
Evening Standard

LADbible Group X PlayStation: Play Day

Company
LADbible Group

Reach x Electric Ireland: The Power of Pause

Company
Reach
6
Commercial Team of the Year

This category recognises excellence in digital media sales and rewards the team that can prove their achievements in contributing to the overall success of the business. Your entry should include; figures to demonstrate commercial success, information on new business wins and details of any new products or services implemented by the team. Entries should include examples of work.

Another £2.5m reasons to win….!

Company

IMfood

Haymarket Automotive Studio: growing revenue, even in lockdown

Company
Haymarket Automotive Studio

POLITICO Europe Pro Sales Team

Company
POLITICO Europe

Positively Hearst

Company
Hearst UK, Hearst Solutions

Successfully establishing carwow as a credible media partner

Company
carwow

Team Ozone - delivering advertiser-first success

Company
The Ozone Project
4
Content Creator of the Year

This category is for an individual who is creating innovative, effective and creative content. Entries should include examples of work.

All Hail the Lockdown

Company
Al Jazeera English

Fly On The Wall

Company
Al Jazeera English Online

Katie Lingo

Company
Katie Lingo

Milena Dambelli

Company
Channel 4 News
6
Editor of the Year

In this entry you should demonstrate evidence of outstanding leadership and journalistic skills which has helped achieve specific results.

Andrew James Phillips

Company
Close Up/ Al Jazeera English/ Digital Division

Ben Goggin is a bold and fearless editor who pushed his reporters to go after major stories and reveal the truth behind what we all watch and read on our smartphones

Company
Digital Culture, Insider Inc.

Fiona Sinclair Scott

Company
CNN

Laura Lucchini

Company
Ruptly

Nikhil Swaminathan

Company
Grist

Zach Tracer led healthcare business coverage through an incredibly demanding period, putting readers inside hospitals, labs, and meeting rooms as the industry has responded in record time to the pandemic.

Company
Business Insider
7
Editorial Campaign of the Year

What was the most effective online campaign run by an editorial team last year? The jury will be looking to find the campaign that achieved the greatest success in attaining its goals. Campaigning or investigative journalism is an example of what can be entered here.

Confronting Racism: Britain’s Big Race Divide

Company
CNN

Editorial Campaign of the Year

Company
i

Five days about the future

Company
Expressen

Good Morning Britain's 1 Million Minutes Campaign

Company
Good Morning Britain Digital Team

How America built the racial wealth gap

Company
Personal Finance Insider at Business Insider

Mixmag Blackout Week

Company
Mixmag

Russia Z | The Calvert Journal

Company
Calvert 22 Foundation
7
Editorial Innovation of the Year

These entries should demonstrate how editorial innovation has been applied in a way that is creative and mouldbreaking.

Judges will asses the entry based on a demonstration of clear strategic thinking that can demonstrate how the activity delivered results for the business.

#VictoryPages: Social Media History

Company
RT Creative Lab

Black Voices In Conversation

Company
ITV News

Know Their Names

Company
AJLabs

Still Here

Company
AJ Contrast, Al Jazeera Digital

The Endless Letter on Instagram Stories

Company
RT Creative Lab

The Scotsman Sessions

Company
The Scotsman

Voice-First Formats team in BBC Sounds

Company
BBC Voice First Formats
8
Editorial Team of the Year

Here the entry should demonstrate evidence of outstanding teamwork and journalistic skills in the B2B and B2C sectors which has helped achieve specific results. Entries should include examples of work.

CGTN Europe digital

Company
CGTN Europe digital

Editorial Team of the Year

Company
BT Consumer

PinkNews Editorial Team

Company
PinkNews

Ruptly Verification Unit – fighting the fakes

Company
Ruptly

The BBC.com feature sites: How mission, creativity and strategy drove the team's best year ever

Company
BBC.com feature sites (BBC Culture, Future, Reel, Travel and Worklife)

The Take

Company
Al Jazeera English Online

Tyla Editorial Team

Company
LADbible Group

traveller.easyjet.com

Company
Ink Global
7
Journalist of the Year

This category is for individual journalists writing online content. Judges will be looking to award the journalist who has done most to increase the understanding of what are the key trends in this fast-moving market. Entries should include examples of work.

'The killing fields of Tarhuna' / Daniel Hilton / Middle East Eye

Company
Middle East Eye

Exposing entrenched racism and discrimination at one of the world's most prestigious media giants - Rachel Premack

Company
Business Insider

Kiran Moodley

Company
Channel 4 News

Oli Dugmore

Company
JOE Media

Sandra Gathmann

Company
Al Jazeera English, Digital

Timour Azhari

Company
Al Jazeera

Vic Parsons

Company
PinkNews Editorial Team
4
National News Site of the Year

This category is for national news sites. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

How LinkedIn News Helps the UK Navigate Change

Company
LinkedIn News

ITV News

Company
ITV News

National News Website of the Year, inews.co.uk

Company
i

Sky News: Clarity In An Uncertain World

Company
Sky News
5
Native Advertising Campaign of the Year

Rewarding digital native advertising solutions or campaigns, which not only show great results but also show exciting innovation and stand out creativity.

Judges will asses how the campaign delivered results against it's set objectives.

Giving fans ‘The Full Monte’ with Toyota GAZOO Racing

Company
Haymarket Automotive Studio

Holiday at Home, in partnership with the Hong Kong Tourism Board

Company
Morning Studio

Keeping Volkswagen Commercial Vehicles moving in a pandemic

Company
Haymarket Automotive Studio

Lego Duplo | Take 10 to Play

Company
Immediate Media

Proper Tasty and Philadelphia

Company
BuzzFeed UK
5
Outstanding Digital Team of the Year

Awarded to the best team in digital journalism. This category is supported by the British Journalism Review and will be judged by an independent panel put together by the BJR.

AJ Contrast, Al Jazeera Digital

Company
AJ Contrast, Al Jazeera Digital

Channel 4 News digital

Company
Channel 4 News

Outstanding Digital Team of the Year: Why the BBC Shared Data Unit should be chosen

Company
BBC

Sky News: Giving Clarity In An Uncertain World

Company
Sky News

VICE

Company
VICE
7
Podcast of the Year

Podcasts are growing in popularity and mainstream media is continually adopting the medium as a way of expanding on its content to reach a whole new audience. But which podcast has been the brightest beacon within this emerging medium over the last 12 months?

The jury will be seeking to award exactly that. Judges will assess the podcast based on audience, influence and engaging content.

Coronapod

Company
Nature

Sweat, Snot & Tears - Netmums Podcast

Company
Netmums

The Fourcast - a new podcast from Channel 4 News

Company
Channel 4 News

The Take

Company
Al Jazeera English Online

VENT

Company
VICE

Will Trump Win?

Company
ITV News

“Brought to you by…” tells the stories behind the world’s most notable brands and examines how they’ve shaped us

Company
Business Insider
3
Publisher of the Year

This category is for B2C and B2B publishers and the jury will assess how the site delivers its overall strategy, serves its audiences and plays to the strengths of the online market place.

LADbible Group

Company
LADbible Group

PinkNews

Company
PinkNews

Tortoise

Company
Tortoise
8
Social Media Team of the Year

For this category judges will reward the team using, delivering and creating outstanding social content. Judges will assess the team’s social strategy and its contribution to the overall success of the business. Your entry should include; detailed explanations of the strategy and measurement statistics to demonstrate success. Entries should include examples of work.

Al Jazeera Channel - Facebook Team

Company
Al Jazeera Digital Newsroom

Al Jazeera English: Social Media Team of the year

Company
Al Jazeera English Facebook and Twitter teams

Building the Stumble Chums: Scaling to Fall Guys Success

Company
Mediatonic

How Insider's social team covered the most contentious election in recent history

Company
Insider

Jungle Creations

Company
Jungle Creations

RT Creative Lab

Company
RT Creative Lab

Sky News Social Media Team

Company
Sky News

The Economist on social media

Company
The Economist's Social-Media Team
6
Specialist News Site

This category is for special interest or niche sites that serve a tightly defined audience. Judges will assess how the site delivers its editorial mission, serves its audiences and harness the power of the web to deliver a strong and innovative proposition.

DeSmog Uk

Company
DeSmog UK

GGRecon - A New Way To Experience Esports

Company
GGRecon

Grist

Company
Grist

Middle East Eye

Company
Middle East Eye

PinkNews

Company
PinkNews

The Calvert Journal

Company
Calvert 22
5
Technical Innovation of the Year

These entries should demonstrate how technology has been applied in a way that is creative and mould-breaking. Judges will assess the entry based on innovation or a creative use of technology.

There should be a demonstration of clear strategic thinking and tangible results.

#DeterringDemocracy: The Trump data leak

Company
Channel 4 News

Connatix - Video Insights Engine

Company
Connatix

How Cavai Bubble® breaks the advertising mould by offering genuinely personalised interaction with consumers via safe and familiar functionality

Company
Cavai

Lessons of Auschwitz: VR tribute by school students

Company

RT Creative Lab

The Failed Deals of the Century

Company
Al Jazeera English Online, AJ Digital
9
Video Team of the Year

For this category judges will reward the team using, delivering and creating outstanding video content. Judges will assess the team’s overall video strategy, storytelling and overall production and editing standards. Your entry should include; detailed explanations of the strategy and measurement statistics to demonstrate success. Entries should include examples of work.

Al Jazeera Close Up

Company
Close Up/ Al Jazeera English/ Digital

Capturing creative curiosity with 5-Minute Crafts

Company
TheSoul Publishing x 5-Minute Crafts

Channel 4 News digital

Company
Channel 4 News

PinkNews

Company
PinkNews

Sky News Video Team

Company
Sky News

South China Morning Post Video Team

Company
South China Morning Post

The Telegraph video team

Company
The Telegraph

Unheard voices; untold stories

Company
ITV News Central

carwow: Growing The Most Globally Viewed Car Channel On YouTube

Company
carwow