Managing Director
Dazed Media

Priya started her career in creative agencies at Agency Republic, Wieden and Kennedy and BBDO running accounts for blue chip clients mentored by the likes of Justin Pahl and Cilla Snowball. She then decided to specialise further in fashion and luxury and moved to Spring Studios. Priya then moved from Spring Studios to Vice Media. Her proudest achievement as the GM of Virtue (the creative agency by Vice) was partnering with CHANEL to create a platform celebrating female creativity- The Fifth Sense: https://thefifthsense.i-d.co/ en_gb/ A year long platform containing daily editorial, film, print and events working with talent like Es Devlin and Harley Weir.

Priya then briefly moved to British Vogue before taking the Managing Director role at Dazed Media; working closely with Susanne Waddell and Jefferson Hack to set the strategy for the group; building further on the reputation of the youth culture and pop provocateurs. In Priyaʼs spare time she mentors young talent in the creative industries and is on the board of Creative Equals, Pitch, Media for All and Gal Dem.

Judging panel

Natasha Bird

Executive Editor
ELLE

Simon Michaelides

Chief Marketing & Innovation Officer
UKTV / BBC Studios

Jenni Allen

Content Director
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Mukul Devichand

Executive Editor of Voice & AI
BBC

David Tomchak

Digital Editor-in-Chief
Evening Standard

Brett Leppard

Growth & Audience Development Editor
Metro

Sarah Jones

Journalist
Sarah Jones Reports LLC

Basia Cummings

Editor
Tortoise Media

Alison Gow

Digital Editor-in-Chief
Reach PLC

Jim Foster

Head of ePublishing
Bauer Media

Priya Matadeen

Managing Director
Dazed Media

Mark Cripps

Chief Marketing Officer
The Economist

Jonathan Hunt

Executive Vice President of Marketing & Audience Development
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Keith Poole

Digital Editor
The Sun

Rosie Fletcher

UK Editor of Den of Geek
Dennis Publishing Ltd

Laurence Mozafari

Editor
Digital Spy

Samuel Scott

The Promotion Fix Columnist
The Drum

Simon Swift

Executive Editor
Good Housekeeping