Jim joined David Hall Publishing (DHP) straight from university in 1996. He became an editor in 1997 before working his way up to editor-in-chief in 2003, leaving DHP in 2007 to join Haymarket as a publisher in their B2B division. His first foray into the world of digital publishing followed in 2010, when he moved to Autosport to run their digital paid-content business. Here he worked on digital subscriber acquisition strategies, including optimising paywall and conversion journeys through extensive AB and multivariate testing. He also oversaw the build and launch of Autosport’s first iOS and Android apps.
A move to Bauer Media followed in 2012, where he launched Bauer’s ePublishing business, which he now runs. With more than a decade’s experience in online and app publishing, he has a passion for digital media and is constantly looking for new revenue and growth opportunities. In 2019, he was the driving force behind Bauer’s decision to launch 16 titles on Apple News+ in time for the platform’s UK rollout in September.