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  1. 2020

Evening Standard

The Evening Standard's AIDSfree Campaign

Category:Editorial Campaign Of The Year

Client:n/a

The Evening Standard’s AIDSfree appeal has been its most successful Christmas campaign, raising £3.26m in just two months to support the work of the Elton John AIDS Foundation.

But it was about more than money. It challenged the stigma around HIV and won commitments from leaders, including the UK Government, to do more to eradicate the Aids epidemic.