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  1. 2020

The Hook

The Hook for Currys PC World & Blue 449

Category:Best Use Of Social Media

Client:Currys PC World & Blue 449

In June 2018, Blue 449 tasked social publisher The Hook with a perception altering brief for British electrical retailer ‘Currys PC World’ (CPCW), who were looking to connect with 18- 35’s during the summer months. The campaign marked CPCW’s first ever social content partnership and centred on key brand ‘JBL’ through the promotion of four items from their product range.