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  1. 2020

JOE Media

48 Hours No Sweat – JOE & Lynx

Category:Best Use Of Social Media

Client:Lynx and Mindshare

‘48 Hours No Sweat’ - an exciting socially led campaign which gave the audience the ultimate power to control the destiny of the storyline. Shot in Cape Town, influencer Adam Waithe was taken on a whirlwind, adrenaline fuelled tour of the city, powered by Lynx anti-perspirant and led entirely by the will of JOE’s highly engaged social community.