Category:Best Use Of Crowd Sourcing Or Citizen Journalism
Client:BBC World Service English
World Service English invited listeners to shape the storytelling process in its global hit podcast Death in Ice Valley.
The creation of a 20,000-strong community of amateur sleuths turned a podcast series into a “communal storytelling” experience.
Death in Ice Valley is the BBC's most successful new podcast and was one of Apple’s most downloaded podcasts of 2018.