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  1. 2020

BBC World Service English

Death in Ice Valley's community of Facebook sleuths

Category:Best Use Of Crowd Sourcing Or Citizen Journalism

Client:BBC World Service English

World Service English invited listeners to shape the storytelling process in its global hit podcast Death in Ice Valley.

The creation of a 20,000-strong community of amateur sleuths turned a podcast series into a “communal storytelling” experience.

Death in Ice Valley is the BBC's most successful new podcast and was one of Apple’s most downloaded podcasts of 2018.