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  1. 2020

Immediate Media Co

bbcgoodfood.com

Category:B2C Website Of The Year

Client:n/a

Approaching its 30th year, BBC Good Food has cemented its position as Britain’s no1 food media brand.  

bbcgoodfood.com is the UK’s biggest food site.  The challenge for a heritage brand such as bbcgoodfood.com is to continue to remain relevant in modern multi-channel, digital world; maintaining its reputation for high quality journalism, attracting new audiences who haven’t grown-up with the brand and develop new revenue streams. 2018 has been a challenging year for the digital publishing industry but we have seen fantastic growth.  In December we delivered 86m page views globally to 26m users, +27% YOY!!!

We’ve made bold changes and it’s been an incredibly exciting year. This heritage brand is not just embracing, but making, the future.