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  1. 2020

Channel 4 News

Unreported World - Channel 4 News

Category:Social Media Team Of The Year

Client:n/a

Over the last year Unreported World has partnered with Channel 4 News to engage new and younger audiences with Channel 4’s flagship foreign affairs programme through a targeted social media campaign. Our strategy has worked; in the last ten months Unreported World's digital shorts have achieved 63 million views on Facebook, with followers of the page increasing by over 200 per cent (to 170,000). In six months our YouTube page has achieved 50 million minutes of watch time and has 80,000 subscribers and counting.