Back to full results
  1. 2020

LADbible Group

The Trash Isles

Category:Editorial Campaign Of The Year

Client:LADbible Group

An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. Against this backdrop, LADbible Group and AMV BBDO launched The Trash Isles, a major social responsibility campaign to lobby the UN to acknowledge the plastic in our oceans as a country.  With Al Gore as our first honorary citizen and Dame Judi Dench as queen, the campaign has grown to reach an audience of 340m+ globally