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  1. 2020

Sky News

Sky Ocean Rescue: A campaign that is impossible to ignore

Category:Editorial Campaign Of The Year

Client:Sky News

In 2017, Sky launched Sky Ocean Rescue, a campaign to reduce the amount of plastic we use. Sky took the view that we have an extraordinary opportunity, as a media organisation reaching 100 million people, both to transform our business and encourage people to follow our lead. The digital team at Sky News has played a significant role in amplifying a campaign that is impossible to ignore.