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  1. 2020

INTO

INTOMORE.COM: BREAKING LGBTQ CONTENT BARRIERS, AMPLIFYING THE VOICE OF A GENERATION AND TELLING THE STORIES THAT MATTER

Category:B2C Editorial Team Of The Year

Client:n/a

With established LGBTQ+ media outlets catering to an older and more traditional market segment, Grindr recognized a significant lack of representation for millennials, 20% of whom identify as LGBT according to GLAAD. INTO was created to fill this void by enabling millennials to create content and tell stories for their own community. Through unique partnerships, enlightening and inspiring content and relevant news coverage, INTO elevates LGBTQ+ discourse while establishing itself as a cultural liaison for brands and advertisers by providing expert guidance to those who wish to market to the millennial LGBTQ+ community in an authentic manner.