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  1. 2020

The Times and The Sunday Times

The Times and The Sunday Times smartphone app (iOS and Android)

Category:App Of The Year

Client:n/a

It has been almost two years since the launch of our new smartphone app in March 2016 and our app is rated 4.8 stars in the iTunes store. In the past year we have seen a 45% increase in daily unique readers. We have also tripled our subscriber growth, increasing from 420,000 to 472,000 subscribers. The frequency with which our subscribers read our journalism on a daily, weekly and monthly basis have all increased, with more now reading us seven days a week than ever before. Our average daily visits have increased from an average of 1.2 visits a day to 2-5 visits per day.