Enter The Independent Daily Edition: our virtual newspaper. The front page is so similar to that of the newspaper, it acts as a valuable marketing tool, appearing on Twitter under the #tomorrowspaperstoday hashtag and on the nightly newspaper reviews. We even had phone calls asking to clarify whether the newspaper had really ceased.
You turn the pages, just as you do in print. There are deliberately no live updates or videos or share buttons. Why? Because sometimes, with digital bells and whistles, less is more.