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  1. 2020

The Economist

The Economist brand response marketing campaign

Category:Best Brand Development

Client:The Economist

It’s easy to fix the damage of a bad advertising campaign. But how do you handle the unintended consequences of a brilliant one? The Economist’s iconic poster work of the past cemented its reputation as the publication of elites. Recognising ‘There is nothing more provocative than the truth’, we created a campaign that emphasised the wit, incisiveness, and accessibility of Economist content.