"Brand journalism, native advertising or paid posts have taken our business by storm - I am looking forward to seeing where this will take us next and seeing some thought provoking, engaging entries that truly add value to the user experience."
Paddy Falconer is the UK Managing Director of The New York Times and is responsible for sales across all NYT platforms in Northern Europe.
He first joined the International Herald Tribune in 1988 and then returned to the newspaper in 1999 after a three-year spell at Time Inc. where he managed advertising sales for Fortune magazine in the UK & Netherlands.
Paddy was a founding member of the World Media Group in 1998 and served as president of the group in 2009 – 2010. He has also been a board member of British American Business since 2008. He is a history graduate, is married, has four children and lives in Winchester in the UK.